Our Brands At A Glance

Which Brands Suit You Best?

Not every holiday feels the same — and neither do our hotel brands.
That’s why we’ve created clearly defined TUI brands, each built around a different way to holiday and carefully selected by our experts.
Explore what each brand stands for and go straight to the one that feels right for you.

For Modern Lifestyle Holidaymakers

TUI BLUE

TUI BLUE combines contemporary design with local flair for discerning travellers.

Akra

Akra captivates with stylish design hotels that harmoniously blend modern architecture and local inspiration.

For Active Resort Holidays

TUI MAGIC LIFE

TUI MAGIC LIFE is the epitome of all-inclusive resort holidays, offering a wide range of sports and entertainment activities.

ROBINSON

ROBINSON stands for premium resort holidays focusing on sports, wellness and fine dining for active and discerning guests in an exclusive setting.

For Budget-Conscious Travellers

TUI SUNEO

TUI Suneo delights budget-conscious holidaymakers with good value for money, modern design, comfort and quality.

For Luxury Lovers

Royalton Luxury Resorts

Royalton Luxury Resorts pampers you in luxurious all-inclusive resorts in the paradisiacal Caribbean.

The Mora

an exclusive boutique hotel for guests who appreciate personalised luxury.

For Globetrotters

RIU Hotels & Resorts

RIU Hotels & Resorts offers a diverse range of all-inclusive resorts and stylish city hotels worldwide, with first-class service and warm hospitality.

For Relaxed Mediterranean Holidays

Grupotel Hotels & Resorts

Discover the essence of Spain with Grupotel Hotels & Resorts - from dreamy Balearic beaches to vibrant metropolises, united by warm hospitality and Mediterranean charm.

Atlantica Hotels & Resorts

Dive into the world of Atlantica Hotels & Resorts, where the beauty of Greek and Cypriot coasts meets first-class service, and every holiday becomes a personal adventure in the heart of the Mediterranean.

For Fans of Water Fun

AQI Hotels

Dive into the world of AQI Hotels, where you can enjoy numerous water sports activities and thrilling water slides in a family-friendly environment.

Hotels in Egypt & the United Arab Emirates

Iberotel

On the stunning beaches of Egypt and the United Arab Emirates, Iberotel enchants its guests with oriental charm and excellent service in prime locations.

Proven quality

50 years of experience and hand-picked hotels ensure reliable quality for every stay

Stress-free flexibility

We offer packages with flexible rebooking and cancellation options - for more peace of mind

Your data is safe

Book with state-of-the-art technology that protects your personal data every step of the way.

This May Interest You

Destinations worldwide

Ready for your next adventure? Explore our globe-spanning array of dreamy holiday spots in numerous countries!

Hotel of the month

Riu Palace Maldivas – 24h All Inclusive, overwater suites, spa, and world-class dining. White sands, turquoise waters, and unforgettable adventures await in the Dhaalu Atoll.

Sustainability

Click here to find out more about how we live sustainability.